Senior Marketing Strategist

23 hours ago


Vancouver, British Columbia, Canada Alliance for Arts and Culture Full time
Job Description

The Alliance for Arts and Culture is seeking a Senior Marketing Strategist to lead our marketing efforts and develop comprehensive strategies to grow and engage our communities. This role will work closely with our team to create innovative approaches that support our strategic planning and objectives.

Responsibilities:
  • Develop and execute comprehensive marketing strategies and programs.
  • Create forecasting reports for departmental spending, including media buys and operational costs.
  • Track marketing metrics and conduct budget reviews to optimize ROI.
  • Cultivate existing relationships and build new relationships with media partners, contractors, community influencers, and suppliers.
  • Collaborate with internal teams and contractors to produce creative content across various platforms and support internal initiatives.
  • Develop innovative communication approaches and tailored messaging to key audiences to support philanthropy, admissions, facility rentals, and other revenue generation.
  • Manage digital communication platforms, including social media, email, and website content, and monitor social media channels for industry trends.
  • Represent the Alliance at key media events and sponsor stakeholder meetings.
  • Integrate Society programs and partner messaging into marketing campaigns.
  • Gather market insights to enhance outreach strategies and analyze marketing effectiveness.
  • Manage all aspects of content creation, photography, and copywriting for all social media.
  • Handle media inquiries and coordinate press releases.
  • Serve as a spokesperson for the Alliance at events and initiatives.
  • Identify opportunities for brand campaigns, event partnerships, and community activations.
  • Develop marketing program management/delivery processes and coordinate staffing and training.
  • Promote events to internal and external stakeholders through various channels.


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