Director of Digital Marketing Strategy

2 weeks ago

Halifax, Nova Scotia, Canada Armour Group Full time

Director of Digital Marketing Strategy

The Armour Group Limited is a leading hospitality, development, and construction company in Atlantic Canada. We are seeking a strategic Director of Digital Marketing Strategy to join our team from our downtown Halifax location.

This role involves developing and executing social media strategies for our restaurants and hospitality outlets. The ideal candidate will have strong leadership skills, creative vision, and the ability to analyze and interpret social media metrics to guide content strategy.

Key Responsibilities:

  • Develop and implement comprehensive social media strategies for multiple restaurant and hospitality brands.
  • Analyze and interpret data to make informed recommendations and adjustments to social media strategies.
  • Oversee and coordinate social media campaigns, ensuring alignment with overall marketing goals.
  • Own each unique brand, understanding audiences, tone, and unique goals.

Requirements:

  • Proven experience in social media management.
  • Strong understanding of social media platforms, particularly Facebook and Instagram, and their respective best practices.
  • Ability to analyze and interpret social media metrics and data.
  • Experience in organizing and managing photo and video shoots.
  • Excellent communication, organizational, and time management skills.
  • Ability to work independently and as part of a team.

What We Offer:

  • Comprehensive benefits package including Health and Dental Benefits, LTD and Life Insurance.
  • RRSP's.
  • Paid vacation days.
  • Paid sick days.
  • Bonus potential.
  • Employee Assistance Program.
  • Continuing education support.
  • Discounts at selected Queens Marque restaurants.
  • On-site fitness facilities.
  • Company events and parties.
  • Opportunity for internal career growth.
  • Opportunity to work with the leader in commercial real estate development in the region.

We are an equal opportunity employer. While we thank all applicants, only those selected for an interview will be contacted.

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