Data Scientist Marketing Performance Specialist

3 weeks ago

Mississauga, Ontario, Canada Amplifon Full time

Marketing Performance Specialist

Amplifon Americas, a global leader in hearing health care, is seeking a Marketing Performance Specialist to support our marketing team at our headquarter in Mississauga (ON). The ideal candidate will have 3-5 years of experience working with large data sets and building statistical models, with a Degree in Statistics, Mathematics, Computer Science or another quantitative field.

Key Responsibilities:

  • Work with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions.
  • Design and implement processes to ensure data quality and data enrichment.
  • Mine and analyze data from company databases to drive optimization and improvement of customer insights.
  • Design, implement and monitor the marketing attribution model for all marketing channels.
  • Assess the effectiveness of CRM, Digital, brand, media and advertisement activities.
  • Translate data insights into compelling and to the point recommendation and output for marketeers and other stakeholders.
  • Leads regular marketing customer funnel forecasting process and monitors business.
  • Develop custom data models and algorithms to apply to data sets.
  • Use predictive modeling to increase and optimize customer experiences, revenue generation and other business outcomes.
  • Coordinate with different functional teams to implement Business KPI dashboards and monitor outcomes.
  • Develop processes and tools to monitor and analyze model performance and data accuracy.
  • Provides data to forecast all main funnel events (test, trial, sales, ASP) and product mix also at clinic level.
  • Conducts ongoing category and product level analysis.
  • Extracts data to create ad-hoc analyses that enable deeper understanding of customer segments, marketing campaigns, business trends and channel performance.

Qualifications in this role include, but are not limited to:

  • A Degree in Statistics, Mathematics, Computer Science or another quantitative field.
  • Knowledge of a variety of machine learning techniques and their real-world advantages/drawbacks.
  • Knowledge of advanced statistical techniques and concepts and experience with applications.

Preferred Experience and Skills:

  • Excellent written and verbal communication skills for coordinating across teams, able to translate complex data into meaningful insights.
  • A drive to learn and master new technologies and techniques.
  • Experience using statistical computer languages to manipulate data and draw insights from large data sets would be appreciated.
  • Fluency in English language.

About Us:

Amplifon is the global leader in the Hearing Care Retail market. We have 70+ years of history behind us and we continue to invest and innovate to make more possible every day. With a global presence spanning 26 countries, our team of over 19,400 passionate professionals are on a mission to help people rediscover the emotions of sound. Amplifon Americas, defined as Canada, Latin America, and the United States is the largest market in the organization with significant growth potential over the next several years.

At Amplifon, we don't just provide hearing care solutionswe advocate for the individuals behind our success. Joining our team means more than just a job; it's an invitation to be heard, to create meaningful connections, and to form your own path to success. With an encouraging environment brimming with opportunities for development, you'll find yourself surrounded by colleagues who are not just coworkers, but supporters for your journey.

We are an equal opportunity employer and value diversity at our company. We do not discriminateon the basis ofrace, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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