Data Scientist Marketing Performance Specialist

4 weeks ago

Mississauga, Ontario, Canada Amplifon Full time

Amplifon Americas, a global leader in hearing health care, is seeking a talented Data Scientist to join our marketing team. As a Data Scientist Marketing Performance Specialist, you will play a key role in helping us drive business results through data-driven insights.

Key Responsibilities:

  • Work with stakeholders to identify opportunities for leveraging company data to drive business solutions.
  • Design and implement processes to ensure data quality and data enrichment.
  • Mine and analyze data from company databases to drive optimization and improvement of customer insights.
  • Design, implement, and monitor the marketing attribution model for all marketing channels.
  • Assess the effectiveness of CRM, Digital, brand, media, and advertisement activities.
  • Translate data insights into compelling and to-the-point recommendations for marketeers and other stakeholders.
  • Lead regular marketing customer funnel forecasting process and monitor business outcomes.
  • Develop custom data models and algorithms to apply to data sets.
  • Use predictive modeling to increase and optimize customer experiences, revenue generation, and other business outcomes.
  • Coordinate with different functional teams to implement Business KPI dashboards and monitor outcomes.
  • Develop processes and tools to monitor and analyze model performance and data accuracy.
  • Provide data to forecast all main funnel events (test, trial, sales, ASP) and product mix also at clinic level.
  • Conduct ongoing category and product-level analysis.
  • Extract data to create ad-hoc analyses that enable deeper understanding of customer segments, marketing campaigns, business trends, and channel performance.

Qualifications:

  • We're looking for someone with years of experience working with large data sets and building statistical models, with a Degree in Statistics, Mathematics, Computer Science, or another quantitative field.
  • Knowledge of a variety of machine learning techniques (clustering, decision tree learning, artificial neural networks, etc.) and their real-world advantages/drawbacks.
  • Knowledge of advanced statistical techniques and concepts (regression, properties of distributions, statistical tests and proper usage, etc.) and experience with applications.

Preferred Experience and Skills:

  • Excellent written and verbal communication skills for coordinating across teams, able to translate complex data into meaningful insights.
  • A drive to learn and master new technologies and techniques.
  • Experience using statistical computer languages (R, Python, SQL, etc.) to manipulate data and draw insights from large data sets would be appreciated.
  • Fluency in English language.

About Us:

Amplifon is the global leader in the Hearing Care Retail market. We have years of history behind us and continue to invest and innovate to make more possible every day. With a global presence spanning countries, our team of passionate professionals are on a mission to help people rediscover the emotions of sound. Amplifon Americas, defined as Canada, Latin America, and the United States, is the largest market in the organization with significant growth potential over the next several years.

At Amplifon, we don't just provide hearing care solutions—we advocate for the individuals behind our success. Joining our team means more than just a job; it's an invitation to be heard, to create meaningful connections, and to form your own path to success. With an encouraging environment brimming with opportunities for development, you'll find yourself surrounded by colleagues who are not just coworkers, but supporters for your journey.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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