Research Advisor
1 week ago
We are seeking a highly motivated and experienced Research Advisor to join our Strategic Insights Team at WestJet. As a key member of our team, you will play a crucial role in understanding and improving the guest experience across WestJet.
Key Responsibilities- Integrate data and insights to drive guest experience improvements and value creation.
- Proactively identify insights needs in partnership with peers and business leadership; create research plans and insights programs that address both ad-hoc and ongoing business needs.
- Implement creative solutions, including new methodologies, emerging analysis, reporting, and storytelling techniques.
- Ensure quality control through proofing, data quality checks, and adherence to professional codes of conduct.
- Serve as the primary liaison between WestJet and external insights partners/agencies, ensuring high-quality deliverables across all projects.
- Provide expert-level quantitative and qualitative data analysis, including advanced methodologies such as regression analysis, conjoint analysis, and thematic analysis.
- Develop concise reports and dashboards to simplify complex research findings while incorporating relevant secondary information.
- Bachelor's degree or higher in social sciences, mathematics, business, or a similar field (Master's degree is an asset).
- 5+ years of experience in the research process, including methodology design, recruitment, data analysis, and reporting.
- Expertise in net promoter score (NPS), customer feedback, concept/product research, customer journey mapping, and competitive benchmarking.
- Proven ability to analyze complex information and communicate insights effectively.
- Experience working with executives and external partners, with the ability to advise on actionable research findings.
- Strong project management skills and the ability to handle multiple high-priority initiatives.
- Proficiency in Microsoft Excel, Word, and PowerPoint, as well as advanced analyses (e.g., regression analysis, conjoint analysis, cluster analysis).
- Experience with online survey and data analysis platforms such as Medallia, Alchemer, and SPSS
- A fun and friendly culture with colleagues who work together to win
- Travel privileges for you and your family, effective from your start date
- Savings and Benefit programs that are flexible to meet your specific needs
WestJet is a leading airline committed to providing exceptional guest experiences and connecting people across North America and beyond. Our commitment to innovation, customer satisfaction, and a positive workplace culture has positioned us as a leader in the aviation industry.
We are a diverse and inclusive organization that values the unique perspectives and experiences of our employees. If you are guest-obsessed, naturally curious, collaborative, and take ownership of outcomes, we invite you to apply for this exciting opportunity.
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