Retention Marketing Specialist

1 week ago

Vancouver, British Columbia, Canada Ten Tree International Inc. Full time
Job Title: Retention Specialist

Ten Tree International Inc. is seeking a highly skilled Retention Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategies to drive customer retention and loyalty.

Key Responsibilities:
  • Manage and optimize our retention channels, including email, SMS, and push marketing, to drive revenue and reduce customer churn.
  • Plan and execute content strategies, perform A/B testing, and manage triggered and replenishment flows to enhance customer engagement and loyalty.
  • Analyze performance data to derive actionable insights that enhance email and SMS strategies.
  • Oversee list segmentation, automation, journey building, and customer analytics to improve the customer lifecycle and retention rates.
  • Collaborate closely with eCommerce, Brand, and Merch teams to ensure alignment and cohesive execution across all touchpoints.
Requirements:
  • 2+ years hands-on experience in email, SMS, and push marketing, using tools like Klaviyo, Wunderkind, Attentive, and Push Owl.
  • Experience in DTC e-commerce (preferably with Shopify).
  • Proven track record in setting and growing KPIs, with solid working knowledge of Google Analytics, Triple Whale, and similar analytics platforms.
  • Strong understanding of customer retention, lifetime value, and frequency management.
  • Exceptional project management skills. Proficiency in project management tools like Asana.
  • Advanced technical expertise in campaign building, list management, and a deep understanding of tech stacks and back-end processes.
  • Strong copywriting and creative skills, with proficiency in tools like Figma and Milanote, and the ability to collaborate effectively in graphic design and creative development process.
  • Familiarity with loyalty programs (ex. Yotpo) with a focus on growth and development, aiming for best-in-class execution.
What We Offer:
  • Extended healthcare plan
  • Generous paid days off
  • Ability to work from home occasionally
  • Opportunities for training and development
  • Employee discounts

Ten Tree International Inc. is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit, and business needs.

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