Marketing Retention Specialist, CRM

2 weeks ago


Vancouver, British Columbia, Canada BCLC Full time
About BCLC

BCLC is a leading provider of gambling entertainment in British Columbia, committed to generating win-wins for the greater good. With a strong social purpose, we strive to create a better world through responsible gambling practices.

The Role

We are seeking a Marketing Retention Specialist, CRM to join our 70+ member Marketing, CRM & Loyalty group. As a key member of our team, you will use player data and marketing technology to develop insights, segment players, and create personalized marketing strategies that drive revenue and positive player experiences.

Key Responsibilities
  • Develop customer segmentation and build end-to-end customer lifecycle journeys using data analytics engines and CRM technology.
  • Collaborate with cross-functional teams to develop and execute marketing campaigns in email, push, SMS, and first-party data initiatives.
  • Contribute to the development of an enterprise customer lifecycle strategy, building, monitoring, and optimizing multiple campaigns.
  • Proactively resolve player friction points across experiences and channels by developing action plans and scaling their impact.
What We Offer
  • A defined benefit pension plan providing a recurring income for life.
  • A 37.5 hour work week, promoting work-life integration.
  • Professional development opportunities, including education/certification sponsorship and in-house leadership cohorts.
About You

We value Respect, Integrity, and Community, and provide an inclusive environment where everyone can feel like they belong. If you're a strong relationship builder, analytical thinker, and positive team player with a passion for marketing technology, we encourage you to apply.



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