Content Marketing Lead

6 days ago


London, Ontario, Canada Valorx Full time

**Role Overview**

The Content Strategist at Valorx will be responsible for developing and implementing a comprehensive content strategy that supports marketing objectives and enhances the company's brand. This role requires a strategic thinker who can plan and execute initiatives, as well as a skilled writer and storyteller with a keen eye for detail.

**Key Responsibilities:**

  1. Develop a content strategy that aligns with the company's marketing objectives and enhances its brand.
  2. Define target audience personas and create content that meets their needs and preferences.
  3. Produce a wide range of content types, including blog posts, guides, case studies, website copy, video scripts, email campaigns, and social media posts.
  4. Collaborate with the web team to ensure website content is optimized for both UX and SEO.
  5. Manage content calendars and oversee the review and approval process for content to ensure quality and alignment with brand standards.

**Who You Are:**

  • A strategic thinker with a roll-up-your-sleeves attitude, capable of both planning and executing initiatives.
  • A skilled writer and storyteller with a keen eye for detail.
  • An excellent communicator who can effectively collaborate across multiple teams.


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