Elevated Marketing Strategist for Expansion

4 days ago


Greater Toronto Area, Canada Expansion Full time
Job Description:
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About the Role

We are seeking an Elevated Marketing Strategist to lead our performance marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and implementing strategic plans to maximize customer acquisition, revenue growth, and ROI optimization.

Responsibilities:

  • Develop and execute comprehensive performance marketing strategies across paid search, social, display advertising, and affiliate marketing channels.
  • Lead a team of performance marketing specialists, fostering a collaborative and high-performing work environment that drives results.
  • Collaborate with cross-functional teams to align marketing initiatives with business objectives and ensure seamless execution.
  • Conduct market research, competitor analysis, and customer segmentation within the iGaming industry to inform data-driven decision making.
  • Optimize campaigns through continuous testing, creative optimization, and data analysis to achieve maximum ROI.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree is a plus).
  • Minimum of 10 years of experience in performance marketing, preferably in the iGaming sector.
  • Proven track record of successful performance marketing strategies and campaigns.
  • Experience managing and optimizing multi-million dollar marketing budgets.
  • Strong leadership skills with the ability to inspire and motivate a team.
  • In-depth knowledge of performance marketing channels, platforms, and tactics.
  • Strong analytical mindset with the ability to interpret data and generate actionable insights.
  • Proficiency in performance marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics).

Benefits:

  • Competitive salaries and annual bonuses based on performance.
  • Medical and health benefits, including dental, vision, prescription, and medical coverage.
  • Career development opportunities, including paid courses, mentorship, and attendance at networking events.

About Us:
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We are a dynamic and innovative iGaming company dedicated to expanding our reach and driving growth. We offer a collaborative and supportive work environment that values creativity, innovation, and excellence.

Salary Range: $120,000 - $150,000 per year, depending on experience.



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