Digital Marketing and Communications Lead

5 days ago


Burlington, Ontario, Canada Stitch It Full time

**About the Role:**

We are seeking a highly skilled Digital Marketing and Communications Lead to join our team at Stitch It. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies that drive brand recognition and positioning in the market.

The ideal candidate will have a proven track record of success in digital marketing, with experience in developing and executing successful online marketing campaigns. You will work closely with cross-functional teams to implement marketing strategies effectively and manage the creation of digital promotional materials, including social media content and other online initiatives.

Key Responsibilities:

  • Develop and execute digital marketing strategies that drive brand recognition and positioning in the market
  • Create and implement online marketing campaigns across multiple channels, including social media and email marketing
  • Collaborate with cross-functional teams to ensure effective implementation of marketing strategies
  • Manage the creation of digital promotional materials, including social media content and other online initiatives
  • Analyze digital marketing data and metrics to make informed decisions

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field
  • A minimum of 5-7 years of experience in digital marketing
  • Proven experience in developing and executing successful online marketing campaigns
  • Advanced knowledge of digital marketing tools and platforms (SEO, SEM, Google Analytics, social media, etc.)
  • Skills in graphic design and editing software (Canva, Photoshop, etc.)
  • Excellent written and verbal communication skills
  • Creativity and strategic thinking
  • Ability to work collaboratively with different departments and levels within the organization


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