Senior Digital Marketing Specialist

4 days ago


Burlington, Ontario, Canada Equiton Full time
About Us

We are a private equity investment company with a focus on real estate investing. Our leadership team has extensive experience in creating long-term wealth through real estate investing. We prioritize our people, recognizing their contributions by fostering an environment where initiative, integrity, and innovation thrive.

Our Values

We value initiative, integrity, and innovation. We believe in attracting exceptional talent and creating an atmosphere that rewards creativity and hard work.

The Role

We are seeking a Digital Marketing Manager to oversee the overall digital marketing strategy for Equiton Living. Reporting to the Senior Marketing Manager, this role will be responsible for planning, developing, implementing, and managing key digital marketing practices, including brand awareness and lead generation campaigns, Search Engine Optimization, Web Development and Maintenance, and Digital Marketing Reporting.

This role includes:

  • Developing and executing targeted Google Ad campaigns to generate high-quality rental leads
  • Optimizing ILS listings with SEO, keywords, and strategic ad groups
  • Conducting keyword and audience research for paid media campaigns
  • Gathering and developing KPI reports with monthly insights

Required Skills and Abilities include:

  • Experience in setting up and optimizing PPC campaigns
  • Knowledge of website and marketing analytics tools
  • Expertise in optimizing landing pages and user funnels
  • Strong communication skills and ability to perform under pressure in a results-driven environment


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