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Ecommerce Marketing Specialist

1 month ago

Richmond, British Columbia, Canada Natures Path Foods Full time

Job Summary:

Natures Path Foods is seeking a highly skilled Ecommerce Digital Marketing Associate to join our team. As a key member of our ecommerce team, you will be responsible for leading the DTC Canada and Wholesale business model, including digital sales, newsletter sales, and social shopping.

Key Responsibilities:

  • Support the development and execution of ecommerce strategies to drive sales and revenue growth.
  • Provide weekly business insights and monthly sales and KPI performance reviews.
  • Work with the team to leverage key selling trends and drive quick action to improve results.
  • Lead the execution of newsletter strategies in Klaviyo to meet sales and other established KPIs.
  • Lead on-site sampling strategy, forecasting, execution, and analysis to drive cost-effective sample to full-size conversion.
  • Analyze site performance and customer behavior data in Google Analytics, GA4, Shopify, and other platforms to identify opportunities for improvement.
  • Take the lead in website content and recommend enhancements to improve data availability and customer experience.
  • Maintain visibility of SEO reports and align with actions to resolve errors.

Requirements:

  • Undergraduate degree in Marketing or Business.
  • Clear expertise in ecommerce and digital merchandising.
  • Strong quantitative and analytical skills, with the ability to lead a scaled business.
  • Record of delivering ecommerce growth, including 3-5 years of ecommerce experience.
  • Proficient understanding of Shopify ecommerce.
  • Experience with CPG brands.
  • Experience leading campaigns and new initiatives on Shopify.
  • Working collaboratively to support new product launch campaigns on digital platforms.
  • Experience with 3rd-party apps, including Shopify, Klaviyo, Recharge, Google Analytics, GA4, HotJar, Asana, and Salsify.
  • Ability to translate internal vision to the online channel and execute strategies that lead the company towards that vision.
  • Customer-centric perspective, passion for owning and driving a business end-to-end, willingness to innovate in response to market conditions and trends, and not afraid to take risk.

This is a one-year contract opportunity, remote within Canada, offering a salary between $87,600 - $116,800. Thank you for your interest in Natures Path Foods.