Ecommerce Marketing Specialist

4 weeks ago

Richmond, British Columbia, Canada Natures Path Foods Full time

Key Responsibilities:

This role is a one-year contract opportunity, remote within Canada, and will offer a salary between $87,600 - $116,800.

Core Responsibilities:

  • Support in leading the DTC Canada and Wholesale business model including digital sales, newsletter sales and social shopping.
  • Provide topline weekly business insights and recurring monthly sales and KPI performance reviews.
  • Work with team to leverage key selling trends and drive quick action to help improve results.
  • Lead newsletter strategy execution in Klaviyo to meet sales and other established KPIs including list growth, open rate, etc.
  • Lead on site sampling strategy, forecasting, execution, and analysis, focusing on driving cost-effective sample to full-size conversion.
  • Continuously analyze site performance and customer behavior data in Google Analytics, GA4, Shopify and other platforms to identify opportunities for improvement, implementing data-driven optimizations and enhancements.
  • Take lead in website content and recommending additional enhancements to improve data available for future learnings as well as customer experience.
  • Maintain visibility of SEO reports and align with actions to resolve errors.

Education/Experience:

  • Undergraduate degree, preferably with a Marketing or Business background.
  • Clear expertise understanding of the key tenets of Ecommerce and digital merchandising.
  • Strong quantitative and analytical skills and demonstrated ability to lead a scaled business- including financial foresight with areas like profit and revenue drivers.
  • Record of delivering Ecom growth, including 3-5 years of Ecom experience.
  • Proficient understanding of Shopify Ecommerce.
  • Experience with CPG brands.
  • Experience leading campaigns and new initiatives on Shopify.
  • Working collaboratively to support new product launch campaigns on digital platforms.
  • Experience with 3rd party apps including Shopify, Klaviyo, Recharge, Google Analytics, GA4, HotJar, Asana and Salsify.
  • Experience in working collaboratively with cross-department to educate, influence and successfully launch digital and omni-channel programs.
  • Strong skills in strategy and planning, merchandising, and digital marketing.
  • Ability to translate internal vision to the online channel and execute strategies that lead the company consistently towards that vision.
  • Must have a customer-centric perspective, passion for owning and driving a business end-to-end, willingness to innovate in response to market conditions and trends, and not be afraid to take risk.

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