Data Analyst, Marketing Insights
5 days ago
As a key member of our marketing team at Rogers Communications, Inc., we are seeking an experienced Data Analyst, Marketing Insights to join our Corporate department. This role will focus on enhancing our marketing analytics and reporting capabilities to provide actionable insights to improve acquisition marketing performance.
About the Role:
We are looking for a highly motivated and adaptable individual with strong analytical skills and experience in data analysis. The ideal candidate will have a university or college degree in Analytics, Marketing, Business, or a related field, and a minimum of 8 years of experience in analytics/insights, B2C experience being a plus. The successful candidate will be responsible for tracking and reporting on campaign/tactic performance, providing insight toward immediate adjustments or evolutions to improve outcomes. They will also closely monitor topline acquisition performance against targets, understanding how campaigns and tactics are influencing trends and develop insights on which levers to pull to support hitting monthly/quarterly/annual objectives.
Responsibilities:
• Track and report on campaign/tactic performance, providing insight toward immediate adjustments or evolutions to improve outcomes.
• Closely monitor topline acquisition performance against targets, understanding how campaigns and tactics are influencing trends and develop insights on which levers to pull to support hitting monthly/quarterly/annual objectives.
• Perform ad-hoc analysis to support marketing initiatives, providing recommendations and insight.
Requirements:
- University or College degree, preferably in Analytics, Marketing, Business or related field.
- Minimum of 8 years of experience in analytics/insights, B2C experience is a plus.
- Strong written and verbal communication skills, ability to synthesize data insights into simple and actionable details.
- Highly motivated and adaptable team player, proven ability to manage change in a fast-paced environment.
- Excellent organizational skills with strengths in time management and prioritization.
- Excellent relationship building skills and proven track record of working with and managing relationships with multiple stakeholders.
- Strong knowledge of Tableau, PowerBI and Snowflake (or equivalent).
Benefits:
This is a hybrid work position and will require you to be in office three days per week. You can choose which days work best for you. At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work.
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