Experience Creative Leader

4 days ago

Toronto, Ontario, Canada ivy Group Inc Full time

The Ivy Group Inc is a leading brand experience company that specializes in creating extraordinary events and experiences for its clients.

We are seeking a highly skilled Creative Director to lead our creative vision and ensure every initiative is executed with innovation and strategic flair.

Key Responsibilities:

  • Develop and Drive Creative Strategy: Create overarching creative strategies for incentive programs and events that captivate participants and align with client business objectives.
  • Lead Creative Ideation: Spearhead brainstorming and ideation sessions, ensuring fresh, innovative approaches to program design and event execution from launch to completion.
  • Cross-Functional Collaboration: Work closely with art directors, sales directors, set designers, and production teams to bring creative concepts to life in a compelling, cohesive way.
  • Innovate New Offerings: Partner with the artistic director to develop new event concepts and incentive product offerings within the company's ecosystem, continually enhancing our service portfolio.
  • Manage Creative Talent: Lead and manage a network of creative contractors and freelancers, providing clear direction and maintaining top-tier quality across all creative deliverables.
  • Brand Ambassador: Serve as a brand ambassador for the company, representing the company at industry events and networking opportunities to increase visibility and stay connected with industry trends.
  • Strategic Positioning: Provide strategic insight on marketing and positioning of the company's offerings, helping to craft compelling client proposals and pitch presentations that win new business.
  • Vendor and Partner Relations: Maintain and nurture relationships with creative vendors and partners, ensuring access to the best talent, venues, and resources for program execution.
  • Business Development Support: Collaborate with the sales and leadership teams on business development efforts, injecting creative vision into client pitches and demonstrating the value of our experiential approach.
  • Trend Analysis: Stay informed on industry trends, the competitive landscape, and emerging technologies in experiential marketing and event production to keep the company's creative approach cutting-edge.

Qualifications and Experience:

  • Experience: Previous experience in creative leadership roles within experiential marketing, event production, or incentive program design (agency or client-side).
  • Strategic Vision: Strong business acumen with the ability to connect a creative vision to strategic business objectives and ROI.
  • Presentation Skills: Proven ability to develop, articulate, and present compelling creative concepts and pitches to senior executives and enterprise clients.
  • Leadership: Experience managing and inspiring creative teams, freelancers, and vendors, with a collaborative leadership style that brings out the best in diverse creative talent.
  • Communication: Exceptional communication and storytelling skills, with an aptitude for engaging and influencing internal stakeholders, clients, and industry partners.
  • Industry Network: A robust network of creative professionals and industry contacts that can be leveraged for freelance talent, insights, and partnership opportunities.
  • Innovative Mindset: Passion for innovation and staying ahead of trends, with a track record of delivering unique, memorable event experiences and incentive program designs.
  • Flexibility: Comfortable working in a fast-paced, hybrid work environment and traveling as needed for site visits, client meetings, and event execution.

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