Sports Partnership Development Specialist

3 weeks ago

Toronto, Ontario, Canada Canadian Tire Corporation Full time

About the Role


The Specialist, Sports Partnerships at Canadian Tire Corporation will support the development of strategic partnerships across our family of companies.



Key Responsibilities


  • Support the team on a variety of initiatives, including partner relations, contractual asset fulfillment and tracking, activation programming, event execution and reporting, administrative support, and budget tracking.
  • Provide activation support as required, including building work-back plans, tracking asset usage, facilitating content development, tracking expenses, preparing briefs and wrap reports.
  • Track KPI's, including updating databases, budget trackers, and weekly event lists.
  • Update project plans, manage project requests, and track progress, including budget, timelines and deliverables.
  • Support the day-to-day execution of strategic partners by being the information hub for strategy, planning and administration for the Partnership team.


Requirements


  • 3+ years' work experience in Marketing/Events/Sports Management/Business/Sponsorship role.
  • Bachelor's degree or equivalent in sports management, sport marketing, business administration, communications and/or event management.
  • Experience in retail, brand management, sport property, athlete management and/or games experience (i.e. Olympics) is an asset.
  • Passionate about sport from grassroots to high performance.
  • Ability to balance multiple priorities, prioritize and deliver programs and tactics on time and on budget in an ambiguous, fast-paced, deadline-oriented environment.
  • Comfortable working in a cross-functional team across multiple banners – both in-person and remotely.
  • Strong computer skills, particularly in MS Word, PowerPoint and Excel.
  • Exceptional writing and presentation skills.
  • Ability to work within a matrixed organization.
  • Bilingual ability is an asset but not required (French and English) – speaking, reading, writing.


About Canadian Tire Corporation

The Sport Partnerships team acts as a Center of Excellence and shared service within Canadian Tire Corporation (CTC), providing deep subject matter expertise in sport – from partnerships, marketing, IP & media rights management and athlete engagement.


Through the power of sport, this team leads the enterprise strategy for one of the largest sport sponsorship portfolios in Canada that ranges across amateur and professional sport and provides strategic counsel and activation support to CTC's retail banners to integrate sport across our family of companies.


This team is also responsible for leading the award-winning Women In Sport initiative, the first 50/50 commitment by a Canadian brand to create an equitable investment across the sport portfolio by 2026.


Notable partnerships include: Canadian Olympic Committee, Canadian Paralympic Committee, Canada Games, National Hockey League, Professional Women's Hockey League, Maple Leaf Sports and Entertainment (Toronto Maple Leafs, Toronto Raptors, Toronto FC and the Toronto Marlies), Ottawa Senators, Edmonton Oilers, Calgary Flames, Vancouver Canucks, Montreal Canadiens, Northen Super League, WNBA, Hockey Diversity Alliance and Hockey Equality.

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