Senior Media Leader

4 weeks ago

Toronto, Ontario, Canada AIP Connect Full time
Senior Manager, Integrated Media

We are seeking a highly skilled and experienced media and people leader to join our client's fast-growing and fast-paced organization. As the Senior Manager, Integrated Media, you will be responsible for leading and coaching a team of channel subject matter experts across an array of paid and owned marketing channels to bring our national brand plans to life in both the US and Canada.

Key Responsibilities:
  • Lead the development of strategic channel plans, tactical recommendations, and execution across channels of responsibility.
  • Partner with integrated media team channel leads to develop robust learning agendas for each channel, connected back to brand objectives, brief, and business results delivery.
  • Establish the ways of working and operating rhythm for the integrated media team, including how the team partners with internal and external agency partners and vendors, channel SLAs, channel optimization approach, etc.
  • Provide deep channel expertise and thought leadership across channels of responsibility, ensuring we are recommending and executing against channel and vendor best practices.
  • Collaborate with cross-functional internal and external partners to develop a cohesive marketing and media approach that balances short-term KPIs with household penetration and long-term brand equity growth.
  • Lead the relationship with external agency partners, media, and MarTech vendors related to areas of expertise.
  • Analyze and manipulate performance data to identify areas for improvement and opportunities to optimize media spend and tactics to achieve KPIs.
  • Foster strategic and tactical alignment with internal stakeholders such as brand, creative, and content marketing teams.
  • Clearly communicate campaign changes and performance updates to strategic partners and internal stakeholders.
Reporting Relationships:
  • Reports to the Director, Media & CX.

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