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External Communications Specialist

2 months ago


Toronto, Ontario, Canada McDonald's Full time
{"Job Title": "External Communications Manager", "Job Description": "Role Overview

We are seeking a highly skilled External Communications Manager to join our Canada Impact team. As a key partner to the McDonald's Canada business, you will be responsible for creating and overseeing compelling communication and engagement plans that build and protect the Brand's reputation within Canada.

Key Responsibilities
  • Develop and lead proactive, integrated external communication strategies that drive positive awareness of the McDonald's brand.
  • Provide strategic counsel to leadership and key departments regarding external announcements, engagements, and message development.
  • Support in managing McDonald's PR Agency to ensure delivery of plan.
  • Build and maintain relationships with journalists, influencers, and key internal stakeholders.
  • Collaborate closely with the broader Canada Impact Team, as well as the North American Impact Team, to ensure integration of all external communications activities.
  • Manage and respond to media inquiries for McDonald's Canada, acting as a spokesperson where required.
  • Implement communications processes to measure campaign effectiveness and year-end reporting purposes.
  • Triage and manage media response strategy on restaurant-level as well as national brand media issues.
  • Support the Canada Impact Team and McDonald's Canada business on issues/crises management files where required.
Requirements
  • McDonald's brand fan.
  • Bachelor's degree or postgraduate certificate in communications-related field.
  • Minimum 6+ years' experience in communications with a focus on external communications.
  • In-depth knowledge of the fast-paced media landscape, including a strong understanding of the influence of social media and digital platforms.
  • Well organized, strong project management skills; ability to prioritize and manage competing deadlines.
  • Ability to influence and collaborate with senior leadership and cross-functional teams.
  • Excellent oral and written communication skills combined with an in-depth understanding of public relations principles and practices.
  • Expertise in crafting communication materials into relevant, timely, and engaging story narratives.
  • On the record media relations experience and experiencing managing agency (or similar) partners.
  • Adept at navigating media issues and crises for brands.
  • Experience with modern methods for measuring communications impact.
  • A team player with a good attitude and a desire to collaborate as part of an integrated team, while also being independent.
  • Ability to travel within Canada, when required (approx.