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Brand Experience Specialist

2 months ago

Regina, Saskatchewan, Canada Brandt Full time
About the Role

Brandt is seeking a highly skilled Digital Content Strategist to join our team in Regina, SK. As a key member of our marketing team, you will be responsible for creating and maintaining engaging website content that aligns with our brand image and standards.

Key Responsibilities
  • Develop and implement web style guidelines, templates, and designs to ensure consistency across our online platforms.
  • Optimize and improve web features, designs, and functions to enhance user experience.
  • Collaborate with cross-functional teams to create personalized and user-centric website experiences.
  • Conduct keyword research and implement SEO strategies to improve online visibility.
  • Manage and maintain accurate and up-to-date product information, including new product launches and discontinued products.
  • Work with business stakeholders to determine product information and development needs, documenting requirements in clear and concise language.
  • Monitor and maintain schedules for web and design work with various vendors, technology staff, and marketing teams.
Requirements
  • 4+ years of experience in web design, web publishing, and content management.
  • Proven track record of creating and managing web content using Content Management Systems (CMS).
  • Experience in designing, creating, and managing websites, with a focus on user experience and engagement.
  • High degree of design and computer literacy, with proficiency in tools such as Google Analytics, Google Tag Manager, and Google Data Studio.
  • Excellent interpersonal skills, with the ability to work effectively with multiple stakeholders, including content contributors and reviewers, graphic designers, and web personnel.