Content Marketing Specialist
6 days ago
Company Overview:
LawDepot is a leading provider of legal solutions, ranked among the top seven Growth 500 companies. We aim to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions.
Estimated Salary: $60,000 - $80,000 per year (depending on experience)
Location: Edmonton, Alberta
Job Description:
We are seeking a skilled Content Marketing Specialist to join our team in Edmonton. As a key member of our Content Marketing Department, you will be responsible for producing high-quality, SEO-friendly content to drive results for LawDepot products and websites.
Your Responsibilities:
- Write SEO-friendly landing page copy, articles, and pillar pages
- Create long-form legal resource articles, SEO content, user experience (UX) content, and promotional email content
- Edit and proofread content developed by other team members
- Write UX copy, email copy, and support copy for other departments
- Complete projects to drive organic search results
- Conduct research on various legal topics and develop ideas for content
- Assist in content brainstorming
- Collaborate with other internal departments to execute projects
Required Skills and Qualifications:
To succeed in this role, you will need:
- Post-secondary education in Communications, English, Journalism, Marketing, or a related field
- Knowledge of search engine optimization (SEO), keyword research, and user intent
- Ability to use SEMRush, Ahrefs, Ubersuggest, or another keyword research tool
- Google Analytics certification and knowledge of Google Search Console
- Basic skill in HTML
- Second language (French, German, or Spanish) is an asset
Benefits:
As a valued member of our team, you can expect:
- Comprehensive health and dental benefits
- A Health Care Spending Account
- 5 hour work weeks, flexible schedules, and the ability to bank hours
- Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
- Free catered lunches for the entire office
- Monthly social events for team members to enjoy
- Casual work environment
- Hybrid working arrangements for balance between getting work done at home and engaging with others in the office
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