Global Demand Generation Manager

7 days ago


Mississauga, Ontario, Canada BoomerangFX Full time

BoomerangFX is a global leader in practice management software and digital marketing solutions. As our next Director of Digital Marketing & PPC, you will be responsible for leading our efforts in planning, developing, and implementing demand generation strategies globally.

Key responsibilities include:

  • Developing and executing high-performing digital marketing strategies focused on demand generation, including PPC advertising, email marketing, SEO, social media marketing, and content marketing.
  • Leading and managing a team of PPC ad strategists and graphic designers, providing strategic direction, mentorship, and performance management.
  • Analyzing campaign performance metrics, ROI, and other KPIs, providing regular reports and insights to stakeholders for optimization and improvement.

The ideal candidate will have 8+ years of direct experience in Digital Marketing, with a strong focus on demand generation and PPC advertising, as well as 5+ years of experience managing a team in a marketing or agency environment.



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