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Communications and Brand Strategist

1 week ago

Edmonton, Alberta, Canada West Edmonton Mall Full time

West Edmonton Mall is seeking a seasoned Communications and Brand Strategist to lead our marketing efforts. In this role, you will be responsible for developing and executing marcom campaigns that drive results and enhance the brand's reputation.

Main duties and responsibilities include:

  • Creating compelling content that resonates with our target audience and drives engagement.
  • Collaborating with cross-functional teams to develop promotional plans and execute marketing initiatives.
  • Tracking and analyzing campaign performance to optimize future marketing efforts.

To succeed in this role, you must have a strong background in marketing and communications, as well as experience working with Umbraco or similar CMS platforms. A degree in journalism, public relations, marketing, or a related field is also preferred.