Marketing Specialist
2 weeks ago
As a Marketing Specialist at exagens, you will be responsible for creating and implementing the go-to-market plan that drives our growth in the financial services industry. You will work closely with our executive team to ensure achievement of key performance indicators (KPIs) and sales targets.
About Us
exagens is a cutting-edge technology company that uses data analysis, behavioral science, and more to enable financial institutions grow while helping people make better financial decisions. Our products are already in use by millions of people worldwide, and we're expanding our market presence. If you're a problem solver interested in shaping the future of the financial industry, we'd love to meet you.
Responsibilities
* Develop an understanding of key customer stakeholders on both the business and product sides to create effective marketing strategies
* Create and implement a comprehensive go-to-market plan encompassing website, content marketing, social media, email marketing, events/webinars, public relations, and sales tools
* Work with the executive team to ensure achievement of qualitative and quantitative market traction KPIs and sales targets
* Network and build co-marketing relationships with key accounts and partners
* Ensure consistent branding across all media and channels
* Engage with customers, partners, and media through various means to help evangelize our company and product capabilities
Requirements
* Bachelor's or Master's degree in Business/Marketing or relevant education/work experience
* Experienced in account-based marketing and familiar with Adobe Creative Suite and/or relevant design/presentation tools
* Excellent communication and project leadership skills
* Fluency in French (bonus asset)
* Cross-functional project leadership skills (bonus asset)
Benefits
* Tier-1 medical, dental, vision plan
* Our office in one of the oldest, coolest buildings in Montreal's Old Port
* A kitchen stocked with free drinks, snacks, fruit, wine & beer and more
* Team get-togethers, video games, and spontaneous Nerf gun wars
* Easy access by public transit or car, company bike rack & bike, in-house showers
$110,000 - $140,000 per year, depending on experience
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