Product Marketing Specialist
2 weeks ago
About the Role:
We are seeking a Product Marketing Manager to join our team at Jonas Software UK. As a key member of our marketing team, you will be responsible for driving go-to-market activities for new and existing software products.
Key Responsibilities:
- Develop and execute product marketing strategies to drive interest, engagement, and conversions of prospects into customers.
- Collaborate with cross-functional teams, including product, sales, and marketing, to optimize product marketing messages.
- Stay up-to-date with industry trends and competitor activity to inform product marketing strategies.
- Measure and analyze the effectiveness of product marketing campaigns and provide recommendations for program improvements.
Requirements:
- 3-5 years of direct experience in product marketing for software products.
- Strong experience in content writing and creation of product marketing messages.
- Deep understanding of how product marketing messages drive growth with existing and new customer acquisitions.
- Advance knowledge of marketing tools and ability to determine which tools are optimal for various channels and vehicles.
- Excellent communication and collaboration skills.
About Jonas Software UK:
Jonas Software UK is a leading provider of enterprise management software solutions to various industries. We are committed to delivering high-quality products and exceptional customer service.
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