Area Director of Marketing and Communications

6 days ago

Toronto, Ontario, Canada AccorHotel Full time

Marketing and Communications Leadership Opportunity

As the Area Director of Marketing and Communications for Accor Hotel's Central Canada region, you will be responsible for leading the marketing and communications efforts for six world-class city hotels. This includes developing and implementing comprehensive marketing and public relations strategies to boost revenues and enhance the hotels' luxury positioning.

Key Responsibilities:

  • Develop and implement marketing and public relations strategies to maximize profitability and elevate the hotels' brand and positioning.
  • Oversee the creation and management of comprehensive marketing and communication strategies for the hotel.
  • Provide strategic direction for Central Canada regional marketing communications and PR, including crisis management and corporate brand initiatives.
  • Contribute to revenue goals, customer satisfaction, and operational efficiency.
  • Promote environmental and social initiatives to elevate the hotels' and brands' profile within the community.

Regional PR:

  • Provide strategic direction for regional PR, ensuring alignment with corporate and regional goals.
  • Act as the liaison with Accor Hotel's Corporate Office, ensuring the region stays current with all corporate initiatives and advising on regional and property-level programs.
  • Develop and oversee annual PR, marketing, and communications plans for the region and individual hotels, managing the execution of corporate and brand PR strategies.
  • Collaborate with tourism partners to maximize hotel awareness through the regional visiting media program.
  • Oversee the region's visiting media program, developing unique story ideas and securing press placements in top-tier publications.
  • Act as the primary media spokesperson for the region, representing the hotels in all PR matters.

Media Relations & Marketing Communications:

  • Serve as the hotel spokesperson and a member of the crisis management team.
  • Generate and manage new and traditional media initiatives.
  • Write and distribute press kits, releases, editors' advisories, and calendar listings.
  • Develop and build positive relationships with local media and industry partners.
  • Develop and maintain all media lists and contact information.
  • Conduct media familiarization trips and regional media outreach/hosting as needed.
  • Seek product placement and broadcast/film opportunities.
  • Submit monthly media measurement reports to Corporate PR, DOSM, and General Manager.

Qualifications:

  • Bachelor's degree in PR, journalism, or a related field.
  • Director of Sales and Marketing experience.
  • Proven experience in public relations with a strategic mindset and leadership capabilities.
  • Strong ability to develop and execute comprehensive PR strategies and plans.
  • Proven experience in developing and managing marketing and communication strategies.
  • Ability to travel quarterly or when needed within Canada.

Work Environment:

Accor Hotel's Toronto hotel is an on-site work environment that values a people-centered culture.

Employment Type:

Full-time

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