Marketing Analytics Lead

5 days ago


Vaughan, Ontario, Canada BLAZESOFT Full time
About This Opportunity

We are seeking an experienced Marketing Analytics Lead to join our team at Blazesoft. As the SEM manager, you will be responsible for driving impactful results across our multi-brand accounts in the iGaming industry through the development and execution of complex Google Ads campaigns.

This role requires a deep understanding of Google Ads platform functionalities, extensive experience in managing large-scale paid search campaigns, and a proven track record of delivering exceptional performance within the iGaming space.

Main Accountabilities:
  1. Develop and execute SEM strategies to drive business outcomes within the iGaming industry.
  2. Develop, manage and optimize paid search campaigns (Search, Performance Max, Demand Generation).
  3. Collaborate cross-functionally with teams to ensure campaign alignment, platform best practices, reporting, and knowledge sharing.
  4. Stay up-to-date with industry trends and best practices to maintain a cutting-edge approach to SEM.


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