Marketing Automation Strategy Lead

4 days ago


Old Toronto, Canada Ataccama Full time
Marketing Automation Manager

We are Ataccama, a leading data management company empowering organizations to maximize data and AI potential. Our mission is to deliver high-quality data products that drive business success.

As a Marketing Automation Manager, you will lead the development and optimization of automated marketing campaigns to enhance customer engagement and drive measurable results. Your expertise will help us deliver personalized communication strategies that support our business objectives.

Your Key Responsibilities:

  • Develop and implement comprehensive marketing automation strategies
  • Own email campaigns and optimization in Hubspot
  • Create and manage automated marketing campaigns
  • Conduct A/B testing and optimize automated workflows
  • Analyze performance metrics and provide actionable insights

Requirements:

  • Bachelor's Degree in Marketing, Business, or Communications
  • Minimum 5 years of marketing automation experience
  • Proficiency in marketing automation platforms and CRM systems
  • Analytical mindset and strong communication skills

Perks & Benefits:

  • Long-Term Incentive Program
  • Flexible working hours & hybrid work setup
  • Comprehensive health benefits
  • Professional development opportunities


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