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Program Specialist, Search Engine Optimization/Information Architecture Expert

1 month ago

Toronto, Ontario, Canada Canadian Institute for Health Information Full time
Job Title: Program Specialist, Search Engine Optimization/Information Architecture

We are seeking a highly skilled Program Specialist to join our team in the role of Search Engine Optimization (SEO) and Information Architecture. This is an exciting opportunity to work with a talented team of professionals who are passionate about health data and want to make a difference in the healthcare field.

About Us

The Canadian Institute for Health Information (CIHI) is a not-for-profit organization that provides essential information on Canada's health systems. We are committed to fostering an inclusive, barrier-free, and accessible environment, and we are dedicated to making a positive impact on the health care field.

Job Summary

The Program Specialist will be responsible for maintaining the search engine optimization of CIHI's website, including the execution of the on-page and off-page strategy, and performance analysis of the website. This role will also aid in determining the information structure for CIHI's digital ecosystem.

Key Responsibilities
  1. Conduct comprehensive technical SEO audits and use findings to improve content organization, crawlability, and indexability.
  2. Support the creation and implementation of SEO and information architecture standards; promote and maintain rules governing web site structure, site search, taxonomy, and content organization.
  3. Monitor and evaluate website performance to make informed recommendations on optimizing search, navigation structures, labels, tags, and content organization.
  4. Provide and present recommendations about URL structure, schema markup, internal linking, robots.txt, and global navigation.
  5. Perform keyword research in alignment with client objectives and business goals.
  6. Write effective copy and SEO-related data, such as titles and descriptions.
  7. Implement and maintain the enterprise Information Architecture strategy, which includes but is not limited to, content organization, labeling, navigation, search, taxonomy sheets, metadata, linking data, and information architecture (IA) testing.
  8. Prepare and present education outreach materials for stakeholders regarding policies, standards, and best practices governing information architecture and SEO.
  9. Stay informed on SEO best practices and industry trends.
  10. Participate and support other relevant duties as required.
Requirements
  • University degree in Computer Science, Business, Marketing, Information Architecture, Human Computer Interaction, Library and Information Sciences.
  • Minimum 3-5 years' experience applying SEO principles, including writing SEO-rich web copy, tags, titles, and page descriptions.
  • Minimum 3 years' experience supporting the content organization, labeling, navigation, search, taxonomy, and information architecture of a web site.
  • Experience producing site maps, search and navigational structures, taxonomy models, and other information architecture patterns.
  • Fundamental knowledge of SEO principles: keyword research, on-page optimization, and technical SEO.
  • Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling.
  • Familiarity with HTML, CSS, JavaScript, search algorithms, and ranking methods.
  • Demonstrated experience with delivering actionable customer insights and marketing effectiveness analysis.
  • Excellent analytical and problem-solving skills with a strong attention to detail.
  • Excellent interpersonal skills and ability to collaborate/negotiate with various technology and business stakeholders.
  • Excellent verbal and written skills with the ability to communicate and present effectively to both a technical and business audience at various levels.
  • Fluency in English is required, bilingualism in both official languages is an asset.
  • Ability to meet occasional travel requirements.
What We Offer

At CIHI, we recognize what matters to our employees. Some of the benefits of working at CIHI include:

  • HOOPP Pension Plan (Defined Benefits Pension)
  • Retirement Planning Program
  • Generous vacation days for permanent and long-term contracts
  • Work-life balance
  • Career Planning Program
  • Learning and Professional Development Program
  • Flexible benefits program from your first day on the job for permanent and long-term contracts

We thank all those who apply, however, only candidates selected for an interview will be contacted.

Employment Equity

At CIHI, we are committed to fostering an inclusive, barrier-free, and accessible environment. Part of this commitment includes arranging accommodations to ensure an equitable opportunity to participate in the recruitment and selection process. If you require an accommodation, we will work with you to meet your needs.