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Marketing Lead Specialist

2 months ago

Regina, Saskatchewan, Canada Medisca Pharmaceuticals Inc. Full time
Marketing Lead Specialist

Brandt is seeking a Marketing Lead Specialist to join our team in Regina, Saskatchewan. As a key member of our marketing team, you will be responsible for optimizing our lead generation, qualification management, and reporting processes.

Key Responsibilities:

  1. Capture, qualify, and coordinate responses to sales leads generated through our marketing and sales tactics.
  2. Promptly respond to inbound inquiries and forward those you cannot answer to the appropriate Brandt personnel.
  3. Maintain internal Sales Team lead distribution lists.
  4. Develop and optimize the marketing lead follow-up process to minimize response time and maximize close rates.
  5. Maintain accurate, current, and relevant customer lead records in our CRM.
  6. Provide lead or customer lists for marketing and sales purposes, including direct mailings, event invitations, territory splits, and email marketing, contingent on pre-determined approval.
  7. Conduct reporting, analysis, and trend identification on sales leads to enable data-driven decisions for the Marketing & Sales Teams.
  8. Collaborate with internal and vendor platform development teams to build and optimize tools for lead generation management.
  9. Develop scorecards and dashboards to drive accountability and performance across sales organizations.
  10. Optimize the lead management process to drive higher closure rates for all lead types.

Performance Metrics:

  1. Quantity of inbound leads generated.
  2. Quality of inbound leads generated.
  3. Change in closure rate period-to-period.
  4. Response rate from lead submission to Brandt contact.
  5. Customer satisfaction levels based on lead process interactions.
  6. Sales Team satisfaction levels regarding the lead generation process and lead quality.