Digital Marketing Specialist

3 days ago

Edmonton, Alberta, Canada Powerlink Electrical Ltd Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Powerlink Electrical Ltd. As a key member of our marketing department, you will be responsible for developing and implementing effective advertising and sales promotion strategies to drive business growth.

Key Responsibilities
  • Strategy Development: Advise clients on advertising and sales promotion strategies to achieve business objectives.
  • Content Creation: Assist in the preparation of marketing materials, including brochures, reports, and newsletters.
  • Market Research: Conduct public opinion and attitude surveys to gather valuable insights for our marketing efforts.
  • Media Relations: Initiate and maintain contact with media outlets to promote our brand and services.
  • Analytics and Reporting: Conduct analytical marketing studies to evaluate the effectiveness of our marketing campaigns.
  • Surveys and Questionnaires: Design and conduct social or economic surveys to assess market trends and development.
  • Marketing Materials: Develop a portfolio of marketing materials, including online marketing and e-commerce strategies.
  • Customer Service: Evaluate customer service and store environments to ensure a positive customer experience.
  • Presentations: Deliver presentations at conferences, workshops, or symposia to promote our brand and services.
  • Database Management: Maintain and manage digital databases to track customer interactions and preferences.
  • Communications: Write and edit press releases, newsletters, and other communications materials to promote our brand and services.
Requirements
  • 2 years of experience in a related field.
  • College, CEGEP, or other non-university certificate or diploma from a program of 1 year to 2 years.
  • Permanent employment with 40 hours per week.
  • Fluency in English.

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