Digital Content Strategist

3 weeks ago

Toronto, Ontario, Canada Mediabrands Full time

Job Overview

We are seeking a skilled Digital Content Strategist to join our team at Mediabrands Content Studio. As a key member of our team, you will play a crucial role in developing data-driven strategies that maximize the impact and engagement of our content initiatives.

About the Role

The successful candidate will be responsible for collaborating with cross-functional teams to understand client objectives, target audience, and content goals. You will develop comprehensive performance strategies aligned with client objectives, incorporating audience insights, platform dynamics, and industry best practices.

Main Responsibilities

  • Collaborate with internal teams to develop and implement data-driven content strategies that drive engagement and conversion.
  • Conduct thorough analysis of content performance metrics, including engagement rates, click-through rates, conversions, and audience demographics.
  • Utilize data analytics tools and platforms to monitor content performance across digital channels (e.g., social media, websites, email).
  • Develop audience segmentation strategies based on demographic, psychographic, and behavioral attributes.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in content marketing and digital performance measurement.

Requirements and Qualifications

  • Bachelor's degree in Marketing, Communications, Business Analytics, or related field.
  • Proven experience in digital marketing, content strategy, or performance analytics, preferably within an agency or digital media environment.
  • Strong analytical skills with proficiency in data analysis tools and platforms (e.g., Google Analytics, Adobe Analytics, social media analytics).
  • Deep understanding of digital marketing channels, platforms, and advertising technologies.
  • Excellent communication skills, with the ability to translate data insights into actionable recommendations for both technical and non-technical stakeholders.

What We Offer

  • A competitive salary of $85,000 - $110,000 per annum, depending on experience.
  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.

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