Lead Content Strategist for Direct-to-Consumer E-commerce

6 days ago


Canada Bearaby Full time

Bearaby, an award-winning direct-to-consumer (DTC) company, is seeking a highly motivated and innovative Lead Content Strategist to join its dynamic team.

Job Description

The ideal candidate will have expertise in ad development, content strategy, and creative direction, with 3+ years of experience in the DTC/e-commerce industry. Previous experience working with content creators and influencers is essential.

The role will be responsible for ideating and executing ad concepts, creating high-converting landing page strategies, guiding video and design production, and collaborating closely with content creators and other team members to deliver cohesive brand messaging across multiple touchpoints.

Duties and Responsibilities
  • Develop compelling ad concepts and content angles tailored to different customer segments.
  • Create and optimize high-performing ads for digital platforms while maintaining brand integrity.
  • Identify trends and insights in creative advertising and incorporate them into campaign strategies.
  • Write clear, persuasive ad copy and messaging for different platforms and audience segments.

The Lead Content Strategist will also be responsible for developing engaging scripts for content creators and influencers, sourcing and managing relationships with collaborators, and providing creative direction to ensure cohesive and visually compelling content.

Required Skills and Qualifications
  • Experience: 3+ years of experience in creative strategy, advertising, content creation, or a related role.
  • Creative Vision: Strong portfolio showcasing creative work, including ad concepts, content creation, and landing pages.
  • Excellent writing and editing skills, with experience writing for various platforms (digital, social, native ads).
  • Skills & Tools: Proficiency in creative tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva or Figma, and video editing software.
  • Strong Communication: Exceptional communication and collaboration skills, with an ability to work cross-functionally.
  • Brand Alignment: Passion for sustainability, wellness, and the mission behind Bearaby.
Benefits
  • $80,000 - $100,000 per year salary
  • Worldwide health insurance coverage (including dental)
  • Paid annual leave
  • Birthday off
  • Unlimited Naps
  • Supportive colleagues and a high performing team
  • Access to training, resources, and network


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