Director of Brand and Creative Strategy

1 month ago

Toronto, Ontario, Canada Prodigy Game Full time
Director, Disability Management

Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better. With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games.

Key Responsibilities
  • Lead the development of a comprehensive brand strategy that unifies the mission, values, and unique strengths of Prodigy for each of our target customers with consideration for strategic goals and execute best practices.
  • Define and communicate the brand's overarching positioning, messaging, and value proposition, ensuring alignment with the organization's collective vision and goals.
  • Develop performance metrics, establish brand tracking, monitor and analyze the effectiveness of the brand strategy, modify and adjust to create further improvement in performance.
  • Collaborate with marketing teams to strategize integrated campaigns and initiatives that effectively deliver on the brand's message and values while driving meaningful engagement and results.
  • Ensure that brand messaging and the brand tone of voice are consistent and resonate with all audiences, in all channels.
  • Serve as a brand ambassador within the organization, educating and inspiring staff to embody Prodigy brand values and deliver exceptional service.
  • Provide leadership of a creative team, fostering a collaborative, motivational environment, with a focus on skill development and continuous learning to maximize team effectiveness and growth.
  • Determine the right staffing model, leveraging a mix of in-house, contract, and where relevant, agency resources to deliver on creative needs for Prodigy.
  • Oversee the development of creative assets that resonate with target audiences and reinforce brand positioning.
  • Oversee a portfolio of content development including but not limited to graphic, video, and photography in collaboration with the marketing, product, and user experience teams.
  • Accountable for budget and resource management of creative freelancers and agency partners.
Requirements
  • Extensive brand and creative experience, with in-depth knowledge of brand strategy development, positioning, and brand identity management.
  • Proficiency in leveraging data analytics and insights to inform brand strategy, marketing, and communications initiatives, driving effective decision-making and optimizing outcomes.
  • Proven project management skills, delivering on-time and on-budget deliverables.
  • Change management experience with implementing new brand strategy in a multifaceted, complex environment.
  • Strong interpersonal skills and relationship-building capabilities within cross-functional structures, enabling effective engagement with a diverse range of stakeholders in support of shared objectives.
  • Post Secondary education or equivalent in a relevant field.
  • Previous experience in a Creative Director capacity.
About Prodigy Education

We are a mission-driven organization dedicated to helping every student in the world love learning At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide. You'll also work on award-winning products that harness the magic of math and the power of language for students in grades 1st-8th. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process.

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