Director, Brand and Creative Strategy

1 month ago

Toronto, Ontario, Canada Prodigy Education Full time
About the Role

Prodigy Education is seeking a highly skilled and experienced Director, Brand and Creative Strategy to lead the development and implementation of a cohesive brand strategy that aligns with the company's mission and values. The successful candidate will be responsible for refining and implementing a unified brand strategy, ensuring consistency across all marketing channels and touch points.

Key Responsibilities
  • Develop and execute a comprehensive brand strategy that unifies the mission, values, and unique strengths of Prodigy for each of our target customers.
  • Define and communicate the brand's overarching positioning, messaging, and value proposition, ensuring alignment with the organization's collective vision and goals.
  • Collaborate with marketing teams to strategize integrated campaigns and initiatives that effectively deliver on the brand's message and values while driving meaningful engagement and results.
  • Ensure that brand messaging and the brand tone of voice are consistent and resonate with all audiences in all channels.
  • Provide leadership of a creative team, fostering a collaborative, motivational environment, with a focus on skill development and continuous learning to maximize team effectiveness and growth.
About You

We are looking for a highly skilled and experienced professional with a proven track record in brand and creative strategy development, positioning, and brand identity management. The ideal candidate will have a strong understanding of the education technology industry and a passion for creating engaging and effective brand experiences.

What We Offer

At Prodigy Education, we offer a competitive salary and benefits package, as well as opportunities for professional growth and development. We are committed to creating a diverse and inclusive workplace that values and respects the contributions of all employees.

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