Digital Marketing Strategist

3 weeks ago


Old Toronto, Canada Bankonloop Full time
About the Role

We are seeking a seasoned Performance Marketing Lead to join our high-growth FinTech startup, Bankonloop. As a key member of our marketing team, you will be responsible for executing and optimizing digital marketing campaigns across various channels.

Key Responsibilities
  1. Campaign Management:
  • Develop, implement, and manage performance marketing campaigns across multiple digital channels, including search, social, email, and affiliate marketing.
  • Monitor and analyze campaign performance, making data-driven decisions to optimize and scale campaigns.
  • Conduct A/B testing to improve ad creatives, landing pages, marketing automation, and overall campaign performance.
  • Track, analyze, and report on campaign performance through Bankonloop's CRM tools.
  • Continuously test and iterate on creative, copy, targeting, and bidding strategies to improve ROI.
Data Analysis & Reporting:
  • Track, measure, and report on key performance metrics, providing actionable insights to stakeholders.
Budget Management:
  • Allocate and prioritize the performance marketing budget effectively to maximize return on investment.
  • Forecast and report on monthly and quarterly budget spend and performance outcomes.

In this role, you will have the opportunity to work closely with our Growth Marketing Lead and Product team to create compelling ad creatives and landing pages. You will also coordinate with our Sales and Customer Success teams to align marketing efforts with business goals.

About Us

Bankonloop is a fast-growing FinTech startup that enables businesses to seamlessly manage money around the world. Our mission is to simplify financial operations and accelerate growth for our clients.

What We're Looking For
  1. 3+ years of experience in performance marketing
  2. Proven track record of managing successful PPC, social media, and display advertising campaigns.
  3. Strong analytical skills with the ability to interpret data and make data-driven decisions.
  4. Proficiency in marketing and analytics tools such as Google Ads, Facebook Ads Manager, Google Analytics, and Excel.
  5. Exceptionally clear and precise communication skills
  6. Creative thinker with a passion for innovation and continuous improvement.
Benefits

We offer a competitive salary range of CAD $80,000-$90,000 annually, commensurate with experience. You will also receive equity ranging 0.05% and enrollment in group health benefits after a probation period.



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