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Digital Account Manager
2 months ago
Job Summary:
We are seeking a highly skilled Digital Account Manager to join our team at Loblaw Companies Limited. As a Digital Account Manager, you will be responsible for leading and growing digital advertising solutions for our largest marketers.
About the Role:
This is a 12-month contract position that will provide you with the opportunity to work with a dynamic team and contribute to the growth of our business. As a Digital Account Manager, you will be responsible for:
- Developing and executing strategic plans to drive revenue growth and increase spend with key clients and agency partners.
- Supporting Account Executives and Key Account Managers with sales planning throughout the RFP process to develop innovative, data-driven campaign recommendations.
- Building and maintaining high-level relationships with clients and agencies, providing white glove client service and onboarding new and existing clients to our campaign ways of working.
- Leading onsite, in-store, offsite, and loyalty campaign execution, involving complex work streams and collaborating with internal and external partners.
- Serving as the product guide, educating brands and agencies on our new and existing products, as well as standard processes and tailored campaign optimization.
- Providing guidance, mentorship, and coaching to junior team members to help them achieve their full potential.
- Deep diving into campaign performance, developing campaign goals, measurement strategies, recognizing performance trends, and optimizing campaigns to achieve results and provide upsell opportunities.
- Developing post-campaign reports through storytelling to inform clients on the performance of their investment with us.
- Understanding current Client Service processes and identifying opportunities to senior management for streamlining and optimizations.
Requirements:
- 5+ years' experience of client relationship management and strategic account planning in digital media.
- Retail experience is an asset.
- Previous experience working with clients and agencies.
- Experience using CRM systems (i.e. Jira, Salesforce)
- Strong intuition for business.
- Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
- Excellent communication and presentation skills, with the ability to convey complex ideas clearly and concisely.
- A data-driven approach, with experience in analyzing campaign performance and using insights to drive practical recommendations.
- Collaborative and adaptable nature, with the ability to work successfully with cross-functional teams.
- Detail-oriented, highly organized, and analytical.
- Resourceful, self-starter and proactive.
- High proficiency in computer applications such as GSuite and Microsoft suite of Outlook, Excel, Word, PowerPoint and Teams.
- Related experience in University or College in Media, Marketing, Business, or related field.
What We Offer:
We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.
