Content Strategist

3 weeks ago

Toronto, Ontario, Canada Mediabrands Full time
Job Title: Content Strategist

At Mediabrands, we're seeking a highly skilled Content Strategist to join our team. As a Content Strategist, you will play a critical role in developing and executing content strategies that drive business results and engage our target audience.

Key Responsibilities:
  • Develop comprehensive content strategies aligned with business objectives, incorporating audience insights, platform dynamics, and industry best practices.
  • Collaborate with cross-functional teams to understand client objectives, target audience, and content goals.
  • Utilize data analytics tools and platforms to monitor content performance across digital channels.
  • Conduct in-depth analysis of content performance metrics, including engagement rates, click-through rates, conversions, and audience demographics.
  • Identify trends, patterns, and opportunities for optimization to enhance content reach, resonance, and conversion rates.
  • Implement A/B testing and experimentation strategies to refine content elements and improve performance outcomes.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business Analytics, or related field. Advanced degree or certifications in digital marketing or data analytics are a plus.
  • Proven experience in digital marketing, content strategy, or performance analytics, preferably within an agency or digital media environment.
  • Strong analytical skills with proficiency in data analysis tools and platforms (e.g., Google Analytics, Adobe Analytics, social media analytics).
  • Deep understanding of digital marketing channels, platforms, and advertising technologies.
  • Excellent communication skills, with the ability to translate data insights into actionable recommendations for both technical and non-technical stakeholders.
  • Creative problem-solving mindset with a passion for innovation and continuous improvement.
  • Ability to thrive in a fast-paced, collaborative environment, managing multiple projects and deadlines simultaneously.
What We Offer:
  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups.

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