Data Insights Analyst

4 weeks ago

Toronto, Ontario, Canada HelloFresh Full time
Job Title: Data Insights Analyst

As a Data Insights Analyst at HelloFresh, you will play a key role in driving the acquisition strategy of one of the fastest-growing e-commerce businesses in the US. Data-driven decision making is at the core of our company culture, and you will have a fundamental part in extracting insights and shaping our success.



Key Responsibilities:


  • Complete proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.).
  • Work closely with senior management to understand business problems, identify opportunities for analysis, present clear action plans, and influence stakeholders to help drive forward key initiatives.
  • Drive forward innovative analysis approaches in order to solve some of the most challenging marketing data problems in the business.
  • Stay up-to-date with industry and market developments that might impact business performance.
  • Play a key role in driving the insights generated by the analytics team to tangible action and projects adopted by the rest of the marketing team.
  • Be a leading voice for the analytics department, supporting the broader US marketing team in understanding new metrics and teaching foundational analysis skills.
  • Work with other analytics departments, driving cross-team collaboration, best practice sharing, and insight generation.
  • Analyze customer data to identify pain points and opportunities in the customer journey, helping to determine customer segmentation and personalization strategies.
  • Actively support the marketing annual strategic planning process, from analysis to storytelling.


Requirements:


  • Results-oriented - You love transforming data into meaningful outcomes.
  • Gritty - When you encounter obstacles, you find creative solutions.
  • Intellectually curious – You love to understand why things are the way they are, how things work, and challenge the status quo.
  • A team player – You favor team victories over individual success.
  • A structured problem solver – You possess strong organizational skills and consistently demonstrate a methodical approach to all your work.
  • Agile – You thrive in fast-paced and dynamic environments and are comfortable working autonomously.
  • A critical thinker – You use logic to identify opportunities, evaluate alternatives, and synthesize and present critical information to solve complex problems.


What We Offer:


  • Box Discount - Amazing discounts on 1 box per week, 75% discount on weekly HelloFresh and Chefs Plate meal kits, and 50% off weekly Factor meal box.
  • Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships.
  • Vacation & PTO - Time off is also an important part of self-care. We offer generous vacation and PTO to help you create a good work-life balance.
  • Family Benefits - A parental leave top-up program for expectant parents.
  • Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization-wide L&D fund.
  • Work Hard & Have Fun - From team socials to engaging company days, you'll have plenty of opportunity to experience the fun.
  • Diversity & Inclusion Initiatives - With impactful ERGs like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion effort.


This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.



Language: en

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