Data Insights Specialist

2 weeks ago

Toronto, Ontario, Canada dentsu Full time

Job Title: Insights Analyst

At ICUC, we're seeking a skilled Insights Analyst to join our team. As an Insights Analyst, you will be responsible for harnessing the power of social media data to translate complex insights into impactful narratives.

Key Responsibilities:

• Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing.
    • Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols.
    • Develop comprehensive workbooks and other documentation to support your data analysis efforts. Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting.
    • Craft compelling reports and presentations that effectively communicate your insights to the client. These deliverables should reflect the high quality of your work and uphold the ICUC brand image.
    • Participate in quality control initiatives, data management best practices, and workflow optimization efforts. Contribute to brainstorming and other initiatives designed to elevate the quality of ICUC Insights & Analytics.
    • Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department's position and contribute to achieving strategic business goals.

Qualifications:

• Minimum 2 years of experience in social media analytics, with a demonstrably strong track record of utilizing social listening tools to generate valuable insights. Prior experience with quality assurance will be considered an asset.
    • Advanced proficiency in industry-standard social media analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, and Khoros.
    • Ability to effectively communicate complex social media data insights to both technical and non-technical audiences.
    • A strong desire to contribute to a high-performing team environment, fostering open communication and collaboration to achieve shared goals.
    • Experience applying industry best practices to ensure data accuracy, analysis effectiveness, and report quality.
    • The ability to manage multiple tasks efficiently, ensuring adherence to established quality standards.
    • Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations.
    • The ability to create clear, compelling, and visually appealing presentations and reports that effectively communicate data insights. Experience with graphic design is a plus.
    • Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite.
    • The ability to actively listen to client needs and project requirements to ensure alignment and deliver high-quality results.

Additional Information:

The salary range for this position is $60k-$75k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

At ICUC, We're Committed to Diversity and Inclusion:

We know through experience that different ideas, perspectives, and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

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