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Marketing Promotions Manager

7 days ago

Thunder Bay, Ontario, Canada MLS Soccer league Full time
Overview

The MLS Soccer League seeks a seasoned marketing professional to lead marketing efforts for the FIFA Club World Cup and additional projects. This role requires a collaborative mindset, exceptional communication skills, and the ability to drive business growth through innovative marketing strategies.

Responsibilities
  1. Event Marketing Strategy: Develop and execute comprehensive marketing plans for the FIFA Club World Cup, in partnership with FIFA and other international football associations and key partners.
  2. Campaign Management: Enhance campaign strategies by leveraging data acquisition opportunities and building CRM prospects around assigned matches. Monitor campaign performance metrics to identify areas for improvement and provide strategic recommendations.
  3. Influencer and Content Marketing: Coordinate in-market influencer and content media plans to generate new sales leads and digital audiences.
  4. Grassroots Marketing: Create and implement grassroots marketing and promotional activities in key markets to support sales and marketing initiatives.
  5. Collaboration and Communication: Work closely with internal team members to develop and execute marketing initiatives, and maintain effective communication with stakeholders.
  6. Office Administration: Manage promotional inventory, oversee general office duties, and ensure seamless day-to-day operations.
  7. Post-Match Analysis: Produce post-match marketing recap and analysis presentations to inform future marketing strategies.
Requirements
  • Bachelor's Degree or equivalent experience.
  • 5+ years of demonstrated ability in sports or event marketing.
Key Skills and Qualifications
  • Exceptional marketing skills, with a focus on sports and event marketing.
  • Strong understanding of digital marketing principles, including Pay-Per-Click campaign management.
  • Proficiency with creative development platforms and expert PowerPoint skills.
  • Excellent communication and interpersonal skills, with fluency in English and Spanish.
  • Able to travel and work non-traditional hours, including evenings, weekends, and holidays.