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Marketing Director

1 week ago

Thunder Bay, Ontario, Canada MLS Soccer league Full time
Overview

The MLS Soccer league is seeking a highly skilled Senior Director, Partnership Marketing to lead the development and execution of strategic partnerships that drive business growth and revenue.

Responsibilities
  • Develop and maintain relationships with key partners, including Liga MX, FMF, Concacaf, and SUM, to enhance promotion and visibility.
  • Manage the planning cycle and strategic planning for key partners by developing and implementing business plans.
  • Identify insights, create visions, and articulate strategies to approach each partner's business and grow it.
  • Lead renewal and upsell strategies for portfolio partners to deliver on brand and business objectives.
  • Foster senior partner relationships to understand business goals and objectives.
  • Own fiscal oversight of partners' activation budgets.
  • Manage a team responsible for delivering contractual assets and driving business solutions.
  • Establish metrics to measure partnership success.
  • Provide issue resolution for partner programs at a high level.
  • Collaborate with internal departments to deliver partner programming.
  • Manage direct reports in day-to-day operations, performance planning, coaching/mentoring/growth, and team morale.
Qualifications
  • Bachelor's Degree, MBA a plus
  • 10+ years of experience in strategic brand and partnership marketing