Visual Branding Specialist

4 days ago


Laval, Quebec, Canada Laura Canada Full time

Company Overview

Laura Canada is a family-owned retailer housing two iconic women's fashion apparel brands, Laura and Melanie Lyne.

We design, produce, market, and sell our fashion collections across Canada. With over 140 retail store locations and online presence through laura.ca and melanielyne.com, we attribute our success to the commitment of our teams to delivering outstanding customer experiences while embodying shared values of integrity, respect, teamwork, performance, and passion.

Salary

$65,000 - $80,000 per year

Job Description

As a Visual Branding Specialist, you will contribute to Laura's success by researching, creating, and producing brand-right graphic design elements to support print and digital initiatives in alignment with the vision and objectives of the brand and season.

Key Responsibilities:

  • Participate in the elaboration of creative ideas for visual branding materials
  • Render graphic elements using traditional tools, multimedia, image processing, and design software
  • Contribute to the creation and iteration of a range of visuals for print and digital environments
  • Translate current design trends to align with the brand expression
  • Communicate and collaborate with Digital, Marketing & eCommerce Team to ensure timely execution
  • Maintain attention to detail and accuracy in all work
  • Meet delivery deadlines and respect project timelines
  • Monitor competitors' graphic activities and trends to stay informed
  • Research new material, concepts, and ideas that reflect the seasonal direction of photography

Required Skills and Qualifications

To succeed as a Visual Branding Specialist at Laura Canada, you will need:

  • A Bachelor's degree in Graphic Design or a related field (or equivalent practical experience)
  • 3 years of relevant experience in visual branding, graphic design, or a related field
  • Proficiency in design software such as Adobe Photoshop, Illustrator, and InDesign (Adobe XD is an asset)
  • A strong understanding of design principles, typography, color theory, and layout
  • Knowledge of current design trends in both print and digital media
  • Excellent attention to detail and organizational skills
  • Strong communication and collaboration abilities to work effectively within a team environment
  • The ability to manage multiple projects simultaneously and meet deadlines
  • A basic understanding of image retouching and optimization techniques

Benefits

We offer a comprehensive benefits package, including:

  • Group insurance for medical and dental needs
  • RRSP contributions to support your future goals
  • Paid sick days to help you recharge when needed
  • Discounted gym membership at Goodlife Fitness (Énergie Cardio) to maintain a healthy body and mind
  • An employee referral program with a monetary reward for successful referrals

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