Digital Marketing Strategist

1 day ago

Richmond Hill, Ontario, Canada Liteline Full time
About Liteline

Liteline Corporation is a leading manufacturer of LED lighting solutions for North American residential and commercial markets. With over 140 employees, we are poised for strategic growth and innovation.

Job Summary

We are seeking a highly skilled Digital Marketing Manager to join our Marketing team. The successful candidate will be responsible for planning, executing, and managing all digital marketing initiatives, including SEO, SEM, email marketing, and social media.

Key Responsibilities
  • Develop and execute a comprehensive digital marketing strategy to drive website traffic, engagement, and conversions
  • Manage and optimize social media presence across multiple platforms, including Facebook, Instagram, and Twitter
  • Design and implement email marketing campaigns to nurture leads and drive sales
  • Collaborate with the Marketing team to brainstorm new and innovative growth strategies and marketing techniques
  • Monitor and analyze website analytics to inform marketing decisions and optimize user experience
  • Stay up-to-date with the latest social media trends and best practices
Requirements
  • Proven experience in digital marketing, with a focus on B2B companies
  • Strong understanding of SEO, SEM, email marketing, and social media marketing principles
  • Excellent communication and project management skills
  • Ability to analyze and measure consumer metrics, reports, and trends
  • Photo and video editing skills with proficiency in photo and video editing software
  • Experience with SEO and SEM strategy and keyword research is preferred
What We Offer
  • Competitive pay commensurate with qualifications and experience
  • Partial company match on employee contributions towards company group RRSP
  • An opportunity to be part of an innovative, growing organization that supports learning and development

We thank all candidates for applying, however only candidates selected for further consideration will be contacted.

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