Health Marketing Content Specialist

2 weeks ago


Toronto, Ontario, Canada Financière Sun Life Full time

About the Company

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Financière Sun Life is committed to helping Canadians live healthier lives by simplifying access to care, coverage, and professional support. Our team is transforming to become more client-focused and results-oriented.

About the Role

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We're seeking a dynamic and creative Health Marketing Copywriter for our Health Marketing Team. As a key member of our team, you'll create compelling health copy for various marketing channels, develop and optimize health marketing campaigns, and help manage writing projects from drafting to approval.

Key Responsibilities

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  • Create engaging health content across digital channels: email, mobile, website">
  • Develop and optimize health marketing campaigns, including A/B testing">
  • Understand Sun Life's Health Solutions and Group Benefit products, health insights, user behavior, and research">
  • Actively manage writing projects from drafting to approval across the marketing team and key stakeholders">
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Requirements

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To succeed in this role, you'll need:

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  • A Bachelor's degree in marketing, journalism, or communications">
  • 3-5 years of experience in marketing promotions with a strong focus on health writing and executing marketing programs collaboratively">
  • A portfolio of writing samples (required)">
  • Experience in advertising agency or health startup settings (preferred), pharmaceutical is a nice-to-have">
  • In-depth knowledge of digital channels (email, mobile, performance digital ads) and their role in supporting consumer journey and pipeline effectiveness to build consideration and drive conversion">
  • Understanding of digital marketing compliance regulations (e.g., CASL and AODA)">
  • Creative mindset with a solid grasp of marketing principles to craft engaging, persuasive copy">
  • Excellent interpersonal skills, including the ability to consult, influence, and negotiate with diverse stakeholders at all organizational levels">
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What We Offer

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We offer a wide range of benefits, including:

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  • A competitive salary range of $58,000 - $97,000 per year">
  • A hybrid work environment where you can choose to work from home or in the office">
  • Wellness programs that support mental, physical, and financial well-being">
  • The opportunity to move along a variety of career paths with amazing networking potential">
  • Diversity and inclusion initiatives that promote a welcoming and inclusive workplace culture">
  • Ongoing training and development opportunities to help you grow your skills and career">
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About Us

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We strive to create a flexible work environment where our employees are empowered to do their best work. We welcome applications from qualified individuals from all backgrounds.



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