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International Marketing Specialist
2 months ago
About the Role
Douglas College is seeking a highly skilled International Marketing Specialist to join our team. As a key member of our recruitment team, you will be responsible for developing and implementing a marketing and recruitment strategy for the Middle East and North Africa region.
Key Responsibilities
- Develop and execute targeted recruitment and marketing strategies to promote Douglas College's programs in the Middle East and North Africa region.
- Build and maintain relationships with education agents, partners, and stakeholders in the region.
- Represent Douglas College at student recruitment events in North Africa and the Middle East.
- Develop and deliver client-focused publications and materials for student recruitment, including PowerPoint presentations, webinars, and social media campaigns.
- Provide consultation services to the College regarding North Africa and the Middle East specific needs for recruitment and servicing.
- Work with international high schools in North Africa and the Middle East and attend their recruitment fairs.
- Seek opportunities for possible institutional partnerships between Douglas College and private or public post-secondary institutions in North Africa and the Middle East.
Requirements
- A minimum of a bachelor's degree in a related field from a recognized post-secondary educational institution plus two years' related work experience in post-secondary admissions, marketing and recruitment as it relates to international education.
- Demonstrated experience developing and managing relationships with external organizations and a variety of stakeholders across the College community.
- Demonstrated ability to develop and implement effective marketing and recruitment strategies and events for a wide variety of stakeholders.
- In-depth understanding of the field of international student marketing and recruitment, including key competitors, developments in the field, current tactics, and market research and indicators.
- Experience planning, coordinating and organizing large-scale recruitment events.
- Current knowledge of Immigration, Refugees, Citizenship, Canada (IRCC) regulations as they pertain to international student admission and registration.
- Excellent interpersonal and cross-cultural communication skills, including an excellent working knowledge of the English language (written and verbal).
- A solid working knowledge of the B.C. and Canada post-secondary education systems, including admission requirements and programs, graduation requirements, partnerships, and articulated agreements with a clear emphasis on Douglas College.
- A working knowledge of Microsoft Office Suite and familiarity with Banner, ISP, Microsoft Office on Mac platforms, and with the Microsoft Dynamics CRM system (or similar system).
What We Offer
- A competitive salary and benefits package.
- The opportunity to work with a dynamic and diverse team.
- The chance to make a meaningful contribution to the College's international recruitment efforts.
How to Apply
If you are a motivated and experienced marketing and recruitment professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].
