CRM Deployment Specialist
1 month ago
The CRM Deployment Specialist will be responsible for deploying all campaigns within the Digital CRM Program at McDonald's Corporation. This role requires a highly organized and detail-oriented individual with experience working in content management systems (CMS), segmentation & CRM software.
Key Responsibilities:
- Implement marketing campaigns in the different tools handled by the Restaurant Technology Operation team (CRM tools and RFM).
- Schedule and deploy Advanced Segmentation, Offers, bonus campaigns, lifecycle journeys and other Digital campaigns using McDonald's back-end campaign management platforms & tools.
- Ensure compliance with Canadian nutritional regulations by scheduling updates to the Canada McDonald's website.
- Implement marketing campaigns (Small & easy level) in the RFM tool.
- Handle business-as-usual activities and administrative tasks for the CRM Ops and RFM activities.
- Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programming (Small & easy level).
Requirements:
- 3-5 years of experience working with CMS, segmentation & CRM software.
- Experience working in high-paced Retail & Quick-Serve Restaurant industry considered an asset.
- Post-secondary education with a focus on Digital, Business, Marketing and/or a similar field.
- Experience working in an agile environment with different web-based PM tools.
- Demonstrated Microsoft Office experience, especially Excel.
- Experience working in CRM software at an intermediate level.
The opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on central initiatives.
Additional Information: McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.
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