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Business Development Associate

1 week ago

Toronto, Ontario, Canada NEXL Pty Ltd Full time

At Nexl, we're on a mission to modernize the business of law. As a Legal Business Development Associate, you'll play a vital role in engaging and securing new law firm leads and prospects, while nurturing early-stage opportunities.

The Opportunity

  • You'll work closely with a Business Development Manager who is responsible for closing opportunities and our VP of Sales.

Key Responsibilities

  • Identify and establish relationships with the right contacts within a target account list and prioritise outreach based on our intent signals, lead scores and potential referral relationships.
  • Nurture relationships with community influencers by driving them to Nexl or 3rd party events & sharing thought leadership content.
  • Qualify inbound leads to determine if they fit the customer profile and have a genuine interest or need for the product.
  • Attend industry conferences, workshops, and networking events to build relationships and gather insights about the market and potential clients.
  • Complete research on prospects to determine the best approach for relationship building and engagement.
  • Coordinate up meetings or demos between potential clients and the sales team, where the customer has identified at least one pain point (e.g. Event Management).
  • Own responsibility for moving early stage opportunities through our sales pipeline, by requalifying and identifying the decision makers who can help progress them.

What You Bring

  • Has at least 2 years B2B SaaS experience as a proactive lead generating Business Development Associate or BDR.
  • Ideally has experience with the legal industry or law firms.
  • Outstanding relationship-building skills, with an emphasis on connecting with marketing managers, law firm partners, lawyers and business development managers.
  • Showcases outstanding written and verbal communication skills, able to articulate our value proposition compellingly.
  • Proficiency with CRM tools.
  • Thrives in the dynamic setting of a startup but also understands the nuances of selling in/to larger enterprises.
  • Collaborative by nature, working seamlessly with cross-functional teams.