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Digital Marketing Manager Position

1 week ago

Ottawa, Ontario, Canada Industrial and Financial Systems Full time

About Us

Industrial and Financial Systems (IFS) is a leading provider of enterprise software solutions, serving customers across various industries.

We are committed to empowering our customers with innovative technology, enabling them to make better decisions and drive business success.

Our Culture

We value innovation, sustainability, and customer focus in everything we do. Our team is passionate about delivering high-quality solutions that meet the evolving needs of our customers.

Job Description

We are seeking an experienced Digital Marketing Manager to join our dynamic team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing campaigns to achieve our business objectives.

The ideal candidate will possess a deep understanding of digital marketing strategies and tactics, with a proven track record of driving results and demand generation in a fast-paced environment.

Responsibilities

  • Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising.
  • Performance Analysis: Conduct regular analysis of key performance indicators (KPIs) to evaluate the effectiveness of digital marketing initiatives and ensure demand generation.
  • Technology Utilization: Stay abreast of emerging trends and technologies in digital marketing tools and platforms, evaluating and implementing new technologies to enhance campaign performance and streamline processes.
  • Stakeholder Communication: Communicate regularly with senior leadership and key stakeholders to provide updates on digital marketing initiatives, performance metrics, and strategic recommendations.

Qualifications

  • >5 years of experience in digital marketing, with a focus on strategy development, campaign management within the technology, software, or B2B industry.
  • Proven track record of successfully driving digital marketing campaigns that deliver measurable results.
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.
  • Strong organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment.

Benefits

We offer a competitive salary and benefits package, opportunities for professional growth and development, and a collaborative work environment that values innovation and sustainability.