Advertising Budget Analyst

1 month ago

Mississauga, Ontario, Canada CB Canada Full time
Job Title: Advertising Budget Analyst

CB Canada is seeking an experienced Advertising Budget Analyst to join our team in Mississauga, ON. As a key member of our Advertising department, you will be responsible for managing advertising budgets, coordinating with internal stakeholders and vendors, and ensuring all advertising content is consistent and relevant for public and dealer consumption.

Key Responsibilities:
  • Manage advertising budgets of up to $20M+
  • Coordinate with internal stakeholders and vendors on content development and layout of marketing communications
  • Establish and maintain key relationships with internal stakeholders and outside vendors
  • Process all department invoices monthly and work closely with vendors to ensure invoices are received in a timely manner
  • Maintain a monthly tracking sheet of invoices
  • Generate budget exceptions, Purchase Requisitions and Purchase Orders to be approved for new projects and coordinate related accruals
  • Prepare monthly forecasting summary to help ensure budgets/spending are on track with projected forecasts and to ensure estimates and invoices are reconciled
  • Maintain the Advertising department's fleet of vehicles
  • Facilitate ordering new cars for shoots, license/PDI, shipping, repairs and returning vehicles to portfolio
  • Provide Brand Identity (BI) consultation on a project-by-project basis for various departments
  • Act as a liaison between Canada, Inc. Advertising and other internal teams to share and disseminate pertinent information
  • Participate and attend in general, agency status and creative meetings as required
  • Follow up on action items that arise from meeting discussions, helping to ensure short-term projects are progressing
  • With the support of the department Manager, lead and manage to completion, assigned projects and smaller campaigns from briefing through creative, keeping the Manager abreast of progress
  • Respond to dealer requests for advertising materials, inquiries, and consultation
  • Coordinate and/or develop presentations and communications for the advertising group as required
  • Support and participate at National Marketing events, where required
  • This will involve setup/tear down and ensuring is represented accurately and the event runs smoothly
  • Collateral Development for Assigned Carlines
  • Contribute to the project management and development of various collateral materials including new model brochures, showroom point-of-purchase material and Ad-hoc material as required, ensuring all timelines, budgets and BI Guideline requirements are met
  • Accountable for checking and proofreading all content to verify accuracy from a product and communications standpoint
  • Coordinate with internal stakeholders where necessary to ensure accuracy of information
  • Ensure all new model brochures are available before start of sale (printed & online) and regularly check the inventory of printed material to ensure there is sufficient stock to fulfil dealer orders
  • Contribute to the development of campaign post reports and monthly advertising summaries to monitor advertising campaign performance
  • Work closely with the department Managers, agency partners, and internal stakeholders to gather and distribute reports, as necessary
  • Coordinate, collect, and distribute model or brand research from vendors to appropriate stakeholders as required and/or for new model agency brief documents

Requirements:

  • Excellent time management and prioritizing abilities
  • Attention to detail (with excellent proofreading skills)
  • Strong organizational and multi-tasking skills
  • Hardworking and resourceful
  • Problem solving, analytical and basic accounting skills
  • Creative and strategic thinker
  • Team player
  • Excellent communication skills, both verbal and written
  • Proven advertising experience (min. 3 years) working in an agency or marketing environment
  • Proven budget management and tracking
  • Post-secondary degree or diploma, marketing major (or equivalent)
  • Web and social media savvy
  • Proficient with all Microsoft Office programs, especially PowerPoint and Excel
  • Valid driver's license

Nice to Have Skills:

  • Automotive experience an asset
  • Bilingualism (English and French) would be a definite asset

Assignment Details:

Permanent Role

Mississauga, ON – Work Hybrid

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