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Executive Director of Digital Marketing

2 months ago

Canada 411 Locals Full time
Job Description

**About the Role**

411 Locals is a leading digital marketing agency seeking an experienced Executive Director of Digital Marketing to lead our global team in transforming our organization into a full-scale marketing powerhouse. As a visionary leader, you will be responsible for driving change, achieving outstanding ROI, and managing global teams.

**Key Responsibilities**

  • Transform Fulfillment Operations: Lead the transformation of our fulfillment operations from a primarily SEO-focused model to a diversified service offering that consistently delivers a 1:4 Return on Ad Spend (ROAS) for our small business clients.
  • Strategic Planning and Execution: Develop and implement comprehensive marketing strategies for both 411 Locals and its customers, focusing on expanding inbound marketing efforts, improving conversion rates, and increasing client retention.
  • Resource Management: Balance the use of automation and human resources to optimize workload, ensure task completion, and enhance performance. Establish hiring criteria for Subject Matter Experts (SMEs) and Team Leads (TLs) to align with strategic goals.
  • Cross-Functional Leadership: Leverage experience in call center operations, inbound marketing, product development, and customer engagement to transition our services from a Local SEO model to a full-service marketing agency.
  • Operational Excellence: Drive operational efficiency and process optimization to enhance profitability. Transition from outbound to inbound sales, increase upsells, and maintain high-quality control measures in service delivery.
  • Hands-On Leadership: Be directly involved in all operational aspects of the transformation. Collaborate with various departments to ensure smooth transitions, resolve issues, and maintain momentum towards our strategic objectives.

**Requirements**

  • Proven experience in a senior marketing role with a strong focus on execution and ROI delivery, particularly for small budget accounts in the U.S. service industry.
  • Extensive experience in an agency setting is required.
  • Demonstrated success in managing global, cross-functional teams of over 100 FTE.
  • Strong expertise in digital marketing services, including SEO, PPC, inbound marketing, and client retention strategies.
  • Excellent analytical and data-driven decision-making skills for operational excellence and process improvement.
  • Exceptional communication, interpersonal, and leadership skills.
  • Ability to thrive in a fast-paced, dynamic environment and embrace change.

**Work Conditions**

Remote work arrangement with a shift of 7am-4pm Pacific Time.

**Compensation**

  • Base salary
  • Performance bonus

**Our Core Values**

Get Stuff Done, Deliver Results, Own It

Directly Communicate, Fiercely Collaborate.

Innovate Always and in All Ways.

Domain Experts, Company Experts.

Growth: Customers, Company, People.